Leading business intelligence (BI) solution provider Benchmarkers Business Intelligence today announced that it has rebranded as BI Brainz. The new name better reflects its niche of creating “cutting-edge” enterprise-grade visual solutions for the Fortune 500 and the growing popularity of its innovative BI Dashboard Formula (BIDF) methodology.
After a successful launch in 2009, Benchmarkers BI has rebranded to BI Brainz, expanding its solutions portfolio to add innovative services such as helping its primary customer base, the Fortune 500, to develop data visualization road maps, conduct visual assessments and host private BIDF corporate trainings. It’s full speed ahead for the Atlanta based firm, who has developed award winning dashboards in the SAP Business Objects space for the last 6 years.
The new brand also allows it to better service customers such as Nestle, Ericsson, Kimberly Clark, Fedex and Shell. Its rebranding to BI Brainz is aimed at appealing to senior leaders and business intelligence managers who see the value in having well-designed BI applications that foster high user adoption while still enabling key business insights. BI Brainz’s key marketing differentiator is to provide its customers with top BI consultants who combine their deep technical backgrounds with a “design thinking” approach.
The recent strategic rebranding has already proven profitable with measurable results. In January 2014, Mico Yuk, CEO of BI Brainz, worked with co-author Stephanie Diamond, a well-known marketing and visualization author, and Wiley Publishing to publish “Data Visualization for Dummies.” To test the new brand in the market, BI Brainz exhibited at the SAP Insider BI 2014 conference in Orlando, which led to multiple business opportunities and partnerships.
In 2015, BI Brainz will bring its flagship training product, the BI Dashboard Formula (BIDF), to multiple locations around the world, including Canada, Europe and the United States, as well exhibit at the SAP Insider BI 2015 conference in Las Vegas as well as other global events.
“In 2010, Benchmarkers BI started as a traditional business intelligence solution provider, but has quickly grown beyond simple reporting to analytics. It’s important that our brand reflect that growth. We want to provide organizations that struggle with BI user adoption, due to a lack of design thinking skills in house, an opportunity to win those users back. We see design as a competitive weapon in the war of BI user adoption,” said founder, Mico Yuk.
The new brand strategy consists of four major components:
1. The launch of BIBrainz.com to replace the Benchmarkers.com website, which will showcase revised BI enterprise solution capabilities (Q1)
2. The launch of the new BI Brainz Community Weblog and podcast, “Analytics of Fire.” The new community will replace EverythingXcelsius.com and provide deep insight into BI topics like analytics, user adoption, big data, cloud and enterprise mobility (Q2)
3. Alignment of its flagship training products with the new brand by introducing the BI Brainz Academy, which will house the BI Dashboard Formula training and all future educational products (Q2)
4. Introduction of its charitable foundation. To date, the company has donated over US$350,000 to charitable causes offline (Q3)
“Studies show fewer than half of people in an organization have access to business intelligence and analytics today. Industry analysts predict that figure to rise to 75% by 2020,” said Steve Lucas, global president of Platform Solutions, SAP. “We understand the critical nature of information design and data visualization with tools like SAP Lumira software to enable this information-driven culture. We believe that thought leaders like BI Brainz are essential in helping to bring the benefits of business intelligence best practices to companies worldwide.”
BI Brainz believes that driving better BI design is a key component of any company choosing to embrace big data. It realizes that design not only includes engaging intensely with business users to understand their goals at a strategic level, but also delving into details to extract key performance indicators that will foster powerful big-data visualizations.
About BI Brainz
BI Brainz is a fast-growing team of business intelligence professionals with a keen eye for design. It aims to make BI applications more visually appealing and easier to use. BI Brainz believes that business users are tired of being forced to use clunky and unattractive IT-built BI applications. The BI Brainz vision is to create beautifully designed user interfaces that create experiences that business users will love. The company provides innovative business intelligence solutions designed to meet organizations’ needs at their current level and help them quickly adopt a more “visually thinking” culture.
To find out more about BI Brainz and the way it can help your company gain insight from big data, send an email to info(at)bibrainz(dot)com.
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