We have all seen massive shifts in the world of data literacy in the last few years, with the pandemic having undeniable and sometimes surprising effects on the professional landscape. Joining me to talk about these changes and the skills that can best serve data literacy in the contemporary climate is returning guest and one of the godfathers of data literacy, Jordan Morrow!
Jordan was previously a guest on Episode 66, so I recommend listening to that masterclass first if you have not already! In today’s chat we get into some of Jordan’s amazing frameworks from his new book, Be Data Literate, The Data Literacy Skills Everyone Needs To Succeed with Jordan giving listeners an inside scoop on his amazing ideas and practical wisdom!
“I would rather have 50 people come at me with 50 different insights and have none of them work than have no one come at me, and we never know.” [0:23:24]
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This exciting episode of AoF is sponsored by our BI Brainz Academy… we’re offering a special promotion only to AoF listeners to gain first access to our BI Data Storytelling online course and Accelerator recordings (for the first event). Just use code ‘aof2022’ on check out! Get immediate access now!
3 Knowledge Bombs
- Jordan on the surprising impact of the pandemic: For many professionals in data literacy, instead of things slowing down with the travel restrictions, business actually increased. This was due to the increased awareness of the shortcomings of data-driven strategies.
- Jordan on the four levels of analytics: These are descriptive, diagnostic, predictive, and prescriptive. The descriptive phase is often covered well by many companies, while the next three are not given enough attention, and in particular the diagnostic level is often found sorely lacking.
- Jordan's 6-step framework for data-informed decisions: Asking a good question, acquiring the right data, digging in and analyzing, applying your personal experience, making a decision and announcing it, reevaluating and reiterating!
In this episode, you'll learn:
- [08:01] - The recent shift that Jordan made from Qlik to working at Pluralsight and what inspired the change.
- [11:23] - The big changes in the world of data literacy in the past few years, and the push that COVID gave many companies.
- [15:41] - How data literacy has infiltrated most spheres and the roles of many other professionals.
- [16:20] - Jordan explains the four levels of analytics; descriptive, diagnostic, predictive, and prescriptive.
- [24:05] - Generational gaps in dealing with data; Jordan's advice for improvement.
- [31:52] - Jordan shares his six-step data-driven decision-making framework.
- [34:11] - Some advice from Jordan to women working in the world of data literacy.
- [38:09] - Getting a grip on Jordan's 'three Cs' of data literacy and the value of curiosity, creativity, and critical thinking!
- [43:00] - Jordan comments on strategies for building rapport, facilitating relationships, and the need for interpersonal skills.
- [47:51] - The audience for Jordan’s book.
- [49:51] - Exciting information about the raffle for Jordan's book, exclusive to AOF listeners!
- [50:31] - The people that inspire Jordan; why his family and close friends are so important to him.
- [51:52] - Another great book recommendation from Jordan.
- [53:48] - How to find and connect with Jordan online today!
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“Let's just get you these soft skills, because if you take that and combine those, man, your marketability is unbelievable.” [0:26:14]
Links and Resources mentioned in this episode:
- Check out Jordan's new book: Be Data Literate: The Data Literacy Skills Everyone Needs to Succeed
- Check out Jordan’s company Brainstorm Inc.
- Listen back to his first masterclass: Episode 66 of AOF!
- Jordan's favorite books and resources:
- Cal Newport's book Deep Work
- Think Like a Monk, by Jay Shetty
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