AoF 56: 3 Clever Ways to use Storytelling in Data Science w/ Kirk Borne

Kirk Borne_Podcast Artwork (2020)2
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Still struggling to explain data science to non data scientist? This episode is for you! My guest today teaches you three clever and practical ways to use data storytelling in data science that he uses himself to speak to thousands across the globe.

Kirk is the number one influencer in data science and has been for many years. He’s a professor and former ‘rocket scientist’ at NASA. I got a chance to co-present with him at the Open Data Science conference a few years ago and I really enjoyed how he was able to simplify data science for the layman. Whether or not you have a data science team, today’s episode is really going to help you understand how to make data science more accessible to non data scientists using the skill of data storytelling to communicate. Tune into to hear Kirk talks about the importance of tuning in to the story, not algorithm in the data science!

“The other way I like to think about data storytelling is to say that data scientists talk, and they need to be able to talk the walk.” [16:16]


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3 Knowledge Bombs

  • Kirk’s advice to his younger self - One of them is to not be such a perfectionist.
  • Kirk’s other piece of advice to his younger self - The second piece of advice is to appreciate and to value every step of your journey, no matter how boring or apparently inconsequential it may be.
  • Kirk on his inspiration - When it comes right down to it, my family inspires me.

In this episode, you'll learn:

  • [00:40]  - Transformational Stories and Lessons Learned: 3 ways to use data storytelling in data science.
  • [01:01]  - User Expectations: Who is Kirk Borne and what is he all about.
  • [09:40]  - How Kirk and Mico met.
  • [11:20]  - “I say that I am 3/1000ths as famous as Taylor Swift.” –Kirk Borne
  • [11:58]  - Key Quote: “I really credit a lot of my scientific curiosity and things to that time I spent in England.” –Kirk Borne
  • [19:50]  - Storytelling as a means of visualization
  • [22:39]  - What sequence of communication works best
  • [25:04]  - Who data storytelling is for
  • [26:52]  - How to think about answering questions with data storytelling
  • [27:55]  - Approaching the “now what” and getting people to action.
  • [29:59]  - Embracing data storytelling in data science.
  • [34:44]  - Product recommendation engines.
  • [38:40]  - Challenges with this topic.
  • [39:40]  - Resistance to change.
  • [42:58]   - Key Quote: “The people problems, as you know, those to me are the true problems.” –Mico Yuk
  • Right-click here and save-as to download this episode to your computer.

“The point is that culture includes fear – that is people don’t understand it, probably because there is too much hype, too much jargon.” [38:59]

Links and Resources mentioned in this episode:

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


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