AoF 76: Data Storytelling from a Data Scientist’s POV w/ Kam Lee

2021 Analytics on Fire S6 EP76- Main Artwork2
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Stakeholders often miss key insights that can be provided by data to drive action forward, due to the way the data is presented and communicated to them. My guest today believes that data storytelling is key to resolving this common pain point. Kam Lee is a BI Data Storytelling Mastery alumn and graduate who has used our framework to surface over $100M for the fintech company he works with!

Kam is the Chief Data Scientist at his company, Finetooth Analytics (specializing in marketing analytics), and has worked with top marketers like Russell Brunson from Clickfunnels! Our data masterclass with Kam today delves deep into how he used our BI Data Storytelling Methodology and framework to straddle data engineering, data science, and storytelling. Kam shares game-changing concepts from the course and how he has used them to connect to stakeholders, influence their actions, and overcome what he calls ‘emotional responses’ to data. Be sure to tune in to this knowledge bomb-filled episode!

“If you work in the startup world, you are oftentimes working on multiple projects at once, [and] spread thin, and using the wrong language definitely made our decision-making not smart.” [16:56]

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3 Knowledge Bombs

In this episode, you'll learn:

"The industry likes to harp on about companies being data-driven; collect this, collect that, but not in a simplified way, which is what I was able to do [w/ the BIDS Framework].” [30:35]

Links and Resources mentioned in this episode:

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BI Data Storytelling Online Live Accelerator​

3-Day 100% Virtual Workshops with Mico & team! May 18-20, 2021 

Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!

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