AoF 25: From Gartner BI MQ Author to Chief Data Strategist w/ Cindi Howson of ThoughtSpot

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Ever wonder about the masterminds that create the famous Gartner Analytics and BI Magic Quadrant? Meet Cindi Howson, former VP at Gartner and current Chief Data Strategy Officer at ThoughSpot. Cindi’s unorthodox start in the BI world and quick rise to well-known author, BI Scorecard creator and go to for the media, is nothing short of spectacular. Find out why Cindi is one of the most inspirational and well-known women in BI!

“ it the practical reality that the BI teams are so freaking busy and overworked that they don’t have time to step back and say... is there a better way?." – 30:28



This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 2-Day Live workshops. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of two days, you’ll leave with a clear BI delivery action plan for your BI team.
Join us!

3 Knowledge Bombs

  • Cindi on the biggest challenge in BI - “Culture remains the biggest barrier to allow an organization to unleash the full potential of the analytics"
  • Cindi on where BI should focus - Always focus on the "North Star." Using Business Analytics to achieve the goals of the organization.
  • Cindi on what's next for BI - “Analytics infused with artificial intelligence is where the industry is going.”

In this episode, you'll learn:

  • [10:59]  - Why Cindi almost left BI!
  • [13:30]  - Cindi's unique "North Star" for working with organizations.
  • [16:19]  - Cindi's describes being an author of the famous Gartner Analytics and BI Magic Quadrant.
  • [24:45]  - The three things you need to look out for in a BI tool.
  • [26:50]  - How to treat user loyalty and what to do with it to cause change.
  • [29:52]  - Key Quote: Look at what will move the needle higher, further, faster, cheaper, and those are the things that you want to bring into your organization. - Cindi Howson
  • [30:26]  - How to overcome the challenges all BI teams face and unleash the full potential of the analytics
  • [32:24]  - How to evangelize and sell BI and analytics.
  • [34:27]  - How to stop the cycle of just taking orders!
  • [36:00]  - Cindi shares her unique vision of the Analytics world for the next 3 years.
  • Right-click here and save-as to download this episode to your computer.

"... one of the biggest challenges is too many BI teams are still measured on least cost to serve and how many bug fixes, how many reports. That’s the wrong measure." – 30:50

Links and Resources mentioned in this episode:

  • Check out Cindi's Books
  • Check out Cindi's famous blog (golden Nuggets galore!)
  • Cindi recommends you read

Enjoyed the Show?

  • Reviews on iTunes are extremely helpful and greatly appreciated! We read each and every one of them!
  • Join the conversation by leaving a comment below!

BI Data Storytelling Online Live Accelerator​

3-Day 100% Virtual Workshops with Mico & team! Oct 20-22, 2020 | Feb 16-18, 2021 

Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


Ask us a question, or lets arrange a time to talk!

  • We respect your privacy. We will never share your information.
Share on linkedin
Share on facebook
Share on twitter
Share on email


The BI Dashboard Formula Course will re-open for you to join soon! Get on the waiting list and secure your spot to be notified about the next opening

  • We respect your privacy and will never share your information.