AoF 27: How to be Data-Informed, NOT Data-Driven w/ Ella Hilal of Shopify

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Are you data-informed or data-driven? My guest this week, Ella Hilal, the Director of Data at Shopify explains exactly why being data-informed is more important than being data-driven. Ella works at Shopify, a unicorn company in Canada that handles over $100B per year in e-commerce transactions and is growing 60%+ year over year. Besides dealing with insane amounts of data, Ella is an award-winning professor with more accolades than we can list here. 

Listen as Ella clarifies what it means to be a leader, and explains why being data informed is key to transforming your organizations’ data culture! Golden nuggets galore here folks… enjoy!

“A big part of my job is to ask the right questions to guide my team in the right direction." – 9:02

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3 Knowledge Bombs

In this episode, you'll learn:

Shopify's culture: “Help the merchants first, and then think about money." – 19:41

Links and Resources mentioned in this episode:

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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