AoF 24: How to go from data pro to Chief Data Storyteller w/ Ryan Deeds of Assurex Global

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Are you a data professional struggling to influence others with your data savvy? Wondering what may be missing? If you’re one of those data professionals who is seeking a proven way to influence your users and win their trust, this BI masterclass is for you!

Ryan Deeds, a classified BI ‘rockstar’, is yet another example of an ‘action taker’ who took our BI Data Storytelling Mastery workshop and completely transformed his career. Today, Ryan is the VP of Data Technology at Assurex Global, but he didn’t start out there! Listen to how Ryan went from a normal data professional to a chief data storyteller in a few months!

“We started to build engagement with the end user, it's a communication mechanism, that's what dashboarding really is." – 11:40



Be sure to check out Ryan’s success story! This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of two days, you’ll leave with a clear BI delivery action plan for your BI team. Join us!

3 Knowledge Bombs

  • Ryan on complicated dashboards - “If what you're building requires that you have to explain and transfer too much knowledge, it's not good enough.”
  • Ryan on creating a data driven culture - “Truly engaging the end user, and developing dashboards that show their progress and win, creates a culture shift.”
  • Ryan on gaining user buy-in- “Getting peoples buy-in before you start showing an Analytic is critical to success.”

In this episode, you'll learn:

  • [13:25]  - The failure that shaped Ryan's journey that so many can relate to.
  • [16:32]  - Key Quote: "The whole organization didn't have any idea on how to leverage data, so we were all learning together. We have nothing in place. It was all Excel." - Ryan Deeds
  • [17:01] - AHA Moment: Ryan shares the moment he stopped everything, and knew he needed a change.
  • [20:20]  - The two critical things he learned at the BI Data Storytelling workshop that changed everything and will do the same for you
  • [22:00]  - Key Quote: "Less is more. The more clarity in which you can articulate that goal, and how that metric is changing that, the more buy in you will have." - Ryan Deeds
  • [22:50]  - Ryan's teaches how the key to getting a measurable goal from your users.
  • [25:16]  - Ryan shares what change his engagement with his users, and what you need to focus on.
  • [29:30]  - Ryan's shares how his new goal for Analytics changed their entire culture.
  • [35:45]  - Ryan's give you his ultimate advice for "moving forward."
  • [39:25]  - Ryan explains why data is really about engagement .. a refreshing view that puts a spin on his approach.
  • Right-click here and save-as to download this episode to your computer.

"When I think about data, I think about employee engagement." – 39:25

Links and Resources mentioned in this episode:

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BI Data Storytelling Online Live Accelerator​

3-Day 100% Virtual Workshops with Mico & team! Oct 20-22, 2020 | Feb 16-18, 2021 

Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


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