AoF 38: Top 3 BI Skills for 2020 w/ Jen Underwood

Jen_Underwood_PodcastArtwork (2019)
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Do you know what skill sets you’re going to need in the next three years to stay relevant in the BI (business intelligence) industry? Don’t wait for the BI bubble to pop!

When I met Jen Underwood, she was one of Microsoft’s first Power BI product managers and an undeniable voice of reason in the BI industry through her blogs and other insightful posts online. I always admired her technical aptitude and was not surprised that she went on to work at cool startups like DataRobot and now Aible. In this exciting episode, Jen breaks down what you need to know and do to be viable and relevant in the BI market in 2020 and beyond! Let’s just say, it’s definitely not what you’re doing today. Tune in, and level up!

“What is it that really drives us? We don’t want to live under a bridge.” [07:27]



This exciting season of AoF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop, taking place on January 28-30, 2020 in Atlanta, GA. Join us and consider upgrading to the VIP package for your chance to be in the hot-seat and get your use-case critiqued live. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of three days, you’ll leave with a clear BI delivery action plan. Register today!

3 Knowledge Bombs

  • Jen on Top BI Skills for 2020 - Ability to innovate, design/critical thinking, and robotic process automation (RPA).
  • Jen on Failure - Her only option was to succeed. Barriers build resilience that drive success.
  • Jen on Blogging - Think twice before sharing your knowledge. It can change your life—for better or worse.

In this episode, you'll learn:

  • [02:58]  - Jen’s CV: Marketing degree and love for data leads to 20+ years in BI industry.
  • [05:17]  - Key Quote: "I knew that I fell in love with programming and all that. But I didn’t have the patience to extend my college years." - Jen Underwood
  • [06:41]  - Fear of Failure: Jen’s only option was to succeed during her homeless period.
  • [07:27]  - Key Quote: "What is it that really drives us? We don’t want to live under a bridge." - Jen Underwood
  • [09:16]  - Key Quote: "It’s not where you start, but where you finish." - Mico Yuk
  • [10:15]  - Jen’s Bubble: Introverted influencer calls B.S. and doesn’t drink the Kool-Aid.
  • [14:27]  - Top 3 skills needed in the future: Ability to innovate, design/critical thinking, and robotic process automation (RPA).
  • [15:44]  - Key Quote: "Ability to Innovate: Innovate requires thinking." - Jen Underwood
  • [20:45]  - Critical Thinking: Diagram and map process; engage entire customer experience.
  • [25:08]  - Design Thinking: Read books, watch videos, ask questions, and apply skills.
  • [27:45]  - RPA: Collect, move, and use unstructured data in analytic destinations.
  • [33:00]  - Jen’s advice for her younger self: Don’t print the blog! Resulted in lost job opportunities, treated differently, despite helping people and sharing knowledge.
  • Right-click here and save-as to download this episode to your computer.

“I think I had this woman crush moment where I fell in love with your knowledge and everything you were doing (describing Jen Underwood).” [02:44]

Links and Resources mentioned in this episode:

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BI Data Storytelling Online Live Accelerator​

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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