Why is the business missing in BI? And how can you get the business back into BI? That’s what today’s guest is here to talk about. Cliff Alper is Director of Product Development at Analysis Factory, and my first mentor in the business intelligence space. The grooming I received while working under him and his partner Rick Montgomery, proved invaluable to my career. In today’s episode, Cliff teaches us how to tell if you’re missing the business part of BI, why it’s so important to ask a lot of questions, and how to talk to end-users. Grab a notepad and tune in!