AoF 47: Why you should STOP saying “Data Literacy” w/ Donald Farmer

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Tune in to hear from someone I call the ‘Yoda of BI’. Donald Farmer is a well-known name in the BI field and he’s here today to set the record straight on why you should stop saying data literacy. He deeply dissects the main challenges of the word ‘literacy’ and more importantly, how to think about it and how to correctly present it to users without insulting them.

Donald Farmer is the Founder of TreeHive Strategy, where he consults on governance, compliance issues, and self-service architectures. He’s also a former Microsoft and Qlik Exec, whose writings are well known in the industry. Together, we discuss and debunk different data literacy myths.

"If you are a data business, you really need to be an analytics business because data without analysis is not even an asset. It’s actually a cost center." [19:49]

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3 Knowledge Bombs

In this episode, you'll learn:

“If you want your team to be data literate, the number one thing you can do is communicate with them using data.” [47:44]

Links and Resources mentioned in this episode:

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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