AoF 49: 3 Career Changing Habits for Analytics Leaders w/ Liza Layne

Liza_Layne_Podcast Artwork (2020)
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Do you want to climb the career ladder and change your trajectory from simply being a developer of data to managing it?

Today’s guest is Liza Layne, Lead Data Analytics Manager at Eurostar. As a woman in tech working with data and an original BI Dashboard Formula student, Liza shares three career-changing steps for analytical leaders and developers.

Liza on Scoping data projects - “As soon as you start talking about money, people’s availability suddenly opens up.” [33:08]


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3 Knowledge Bombs

  • Liza on Step 1 - Identify ‘who’ does what for BI Analytics projects.
  • Liza on Step 2 - Visualize what will be achieved and delivered.
  • Liza on Step 3 -Define KPIs to develop skills and capture data metrics.

In this episode, you'll learn:

  • [12:10]  - Programming Powers: Liza got into tech to be a winner and take things apart.
  • [19:15]  - What is Eurostar and Liza’s role?
  • [21:31]  - How Liza met Mico and became BIDF royalty.
  • [23:35]  - Data Development: Which approach to follow? Kimball, Agile, Waterfall....
  • [24:45]  - Why did Liza decide to sign-up for BIDF course? Learn from mistakes made when projects failed.
  • [26:19]  - Key Quote: You learn from those mistakes in order to make better decisions. - Liza Layne
  • [28:08]  - Step 1 - Who: Everybody plays a significant role in BI projects, including SMEs, sponsors, and staff.
  • [31:30]  - Excuses: Don’t have time? Then, don’t expect anything to be delivered.
  • [34:42]  - Step 2 - Visualization: What goals/objectives need to be achieved and delivered?
  • [41:28]  - Step 3 - KPIs: Clearly define and develop skills to capture data metrics.
  • [43:15]  - Techniques and Transparency: Share what you can to help others understand.
  • [48:03]  - Key Quote: In order for you to deliver anything, if people don’t buy into it, you’re never going to get anywhere. - Liza Layne
  • [57:10]  - What is Anita Borg’s organization, and why volunteer to be a tech ally?

Liza on the business value today - “Data is gold.” [45:35]

Links and Resources mentioned in this episode:

  • Lizas Must-Have Books & Tools!
  • Liza Run the Anita Borg London Chapter supporting women in tech!
  • Liza works at Eurostar as the Lead of Data and Analytics!
  • Listen to other student success stories:
  • Register today for upcoming BI Data Storytelling (BIDS) Accelerator Online 2-day Event!

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BI Data Storytelling Online Live Accelerator​

3-Day 100% Virtual Workshops with Mico & team! Oct 20-22, 2020 | Feb 16-18, 2021 

Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


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