AoF 33: How to go from Startup to Acquisition with BIDF

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How can one of my students go from a BI startup to a Big five acquisition? By using our BI Dashboard Formula (BIDF) methodology.

This week, I’m talking to Andrew Mackay, co-founder of former Dubai based BI startup Team base, now director of digital services at PwC Middle East. I met Andrew six years ago when he registered for our online BI Dashboard Formula methodology online course, as he was seeking to differentiate his BI offerings in the middle east. This inspiring conversation outlines both his reasons for using BIDF, how he operationalized it and how it led to his recent acquisition by PwC. There is so much to be learned from his focus and use of the BIDF methodology! Enjoy!

“The most important thing I learned from BIDF (BI Dashboard Formula) is how to create a shared delivery portfolio." 18:23 - Andrew Mackay



This exciting season of AoF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop. Our first workshop coming up from Sept 17-19 is 70% full! Join us and consider upgrading to a VIP. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of three days, you’ll leave with a clear BI delivery action plan. Register today!

3 Knowledge Bombs

  • Andrew on BIDF as a Differentiator - Take action, focus, and do something unique.
  • Andrew on the BIDF Planning Guide - You must first outline who is going to do what, when, and how?
  • Andrew on Failure - Don’t give up. Move on for more chances to succeed.

In this episode, you'll learn:

  • [04:43]  - Andrew discusses the most common question he gets asked and his clever answer. What are you?
  • [07:32]  - Making Career Moves: From living in India to Dubai in Middle East.
  • [07:48]  - How Andrew got a job working in R&D division at Emirates Airline.
  • [08:21]  - Shocking Key Quote: I’ve actually met the Bin Laden brothers. I was working on an HR application for their company. - Andrew Mackay
  • [11:40]  - Aha Moment: Question what you are doing and whether it adds value.
  • [12:49]  - Key Quote: I’m actually very good at doing research. It’s one of the skills that I am proud of. - Andrew Mackay
  • [18:23]  - Key Quote: The most important thing I learned from BIDF...shared delivery portfolio. - Andrew Mackay
  • [23:05]  - Key Quote: The people who do it by the book, are the ones who are winning. - Mico Yuk
  • [24:16]  - BIDF Differentiator: Take action, focus, and set yourself apart from others.
  • [29:55]  - Educate on Expectations: Don’t wing it, if you don’t know what to do.
  • [31:30]  - Wireframing: Document/record audio and handwriting to capture design details.
  • [36:52]  - Blueprint Spreadsheet: Complete, prioritize, and validate KPIs.
  • [44:00]  - Business Model Gone Wrong: Financial failure led to low point, but don’t give up.
  • [45:19]  - Key Quote: Life will give you many more chances to succeed. - Andrew Mackay
  • [47:50]  - Key Quote: The best teachers are students. - Mico Yuk
  • [48:54]  - Andrew’s inspirations: Hans Rosling and Mico Yuk!
  • Right-click here and save-as to download this episode to your computer.

“People who do it (BI Dashboard Formula Methodology) by the book, are the ones who are winning.” 23:05 - @MicoYuk

Links and Resources mentioned in this episode:

  • Check our some of our other related Podcasts:
  • See Andrew's Favorite Resources:

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BI DataStorytelling Accelerator

3-Day Intense Workshop with Mico and team! Jun 9-11, 2020  |  Sept 14-16, 2020

Mico Yuk

Mico Yuk

As the founder and CEO of BI Brainz, Mico has been in the Business Intelligence industry for 8 years. Besides leading a team of some of the most brilliant minds in the industry, she continues to share her passion for Analytics through the BI Brainz Academy, blogs, social media, global keynotes, training and workshops. In her time off, she enjoys being a beach bum and buying red bottom shoes.
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Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


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Our next BI Data Storytelling Live Workshop is Sept 14-16, 2020!


The BI Dashboard Formula Course will re-open for you to join soon! Get on the waiting list and secure your spot to be notified about the next opening

  • We respect your privacy and will never share your information.