Not only will telling your unique story increase your confidence, grow your credibility, and establish you as a thought-leader in your space, it will ultimately allow you to share your expertise with a bigger audience and create an even bigger impact! Today, we discuss how to tell your unique story with none other than former MSNBC and CNN anchor, Lynn Smith.
Lynn believes that your story is your superpower, and she wants to help you discover what makes you unique and unleash this superpower through that lens. Tuning in, you’ll learn how to identify the three things that set you apart, the value of embracing your weaknesses, how to determine and define your purpose, plus so much more. This episode is for entrepreneurs, experts, storytellers, and anyone who is looking to differentiate themselves and grow their brand, so make sure to tune in today!
“I challenge everyone, in their business, in their life, [to ask]: how am I [using] my story, my background, my expertise to evoke impact?” [0:16:30]
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This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop. Our next workshop on Feb 22-24, 2021 is now open for registration at a special early bird rate! Consider upgrading to the VIP option for extras including access to our online course. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of three days, you’ll leave with a clear BI delivery action plan. Register today!
3 Knowledge Bombs
- Lynn on leaning into your messaging, good or bad - Once you discover your unique story, lean into it by sharing pieces of that story throughout your social media posts in a way that aligns with your brand; but don’t forget to share both your wins and your losses! Doing so will make you much more relatable to your audience.
- Lynn on how to truly connect in your business - You don’t just provide a service, a product, or data. You are providing human connection and you need to be mindful of that in every aspect of your business, from your messaging to your copy to your presentation.
- Lynn on the value of visualizing your results and emotions - This is key in all communications, but especially on-camera communication. When you’re staring into a blank lens, whether it’s a webcam or a television camera, you need visualize your emotions in order to emote them. Thinking about your MTP (most trusted person) can help!
In this episode, you'll learn:
- [06:03] - Why your unique story is important and how you can use it to unleash your impact.
- [06:54] - Ways that you can use your life experiences to differentiate yourself.
- [07:09] - How you can benefit from embracing your weaknesses.
- [08:54] - Advice for defining your purpose and finding your niche.
- [10:07] - Leveraging your unique story to create deeper connections and build confidence.
- [10:59] - Lynn’s three Ps of confidence: purpose, promise, and preparation!
- [16:55] - The five different storytelling archetypes and how you can discover yours.
- [21:33] - What to do next, once you understand your storytelling archetype.
- [23:11] - Why you have to accept and embrace your own story before anyone else will.
- [27:37] - How sharing your wins and your losses on social media will make you more relatable to your audience.
- [30:38] - Why we’re all actually in the H2H business: human-to-human!
- [32:17] - Tips for visualizing your emotions using your MTP (most trusted person).
- [34:55] - A reminder that it’s natural to be nervous when you step out of your comfort zone!
- [46:00] - Recommended reads and resources, including Bryan Kramer’s #H2H.
- Right-click here and save-as to download this episode to your computer.
“Your brand is not the story you tell. It’s the story that people remember.” [0:37:42]
Links and Resources mentioned in this episode:
- You can also check out her website: lynnsmithtv.com
- Lynn's favorite books and resources:
- Bryan Kramer’s book about bringing back the human side of communication, There is No B2B or B2C: It's Human to Human #H2H
- The Way Of Transition: Embracing Life's Most Difficult Moments by William Bridges, a guide to the personal, professional, and emotional transformations that grow out of tragedy and crisis
- Take Lynn’s Storytelling Archetype Quiz here.
- Listen to the All Good Things Podcast here.
- If you want to take your brand to the next level, sign up for The Green Room, Lynn’s 12-week immersive group coaching program designed to take you from thought leader to media expert!
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