AoF 23: Growing a data community to 200K Followers in 2 years w/ Mike Delgado of Experian

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Have you ever thought about starting your own data community? Ever wondered what really goes into it? Data communities are hot and have become the number one source for learning and networking! 

Our guest today talks to us about exactly how he grew Experian’s online data community from zero to 200K followers in two years. Mike Delgado is the host of the popular Experian #DataTalk Show, where he interviews the top data scientist and data rockstars via facebook live on the globe. In this BI masterclass, he shares his unique start in data, how Experian’s switch to being data-driven was a game-changer, and how he continues to grow the #DataTalk show amidst high competition.  You don’t want to miss it! 

"Just because you're a part of the (data) community, doesn't mean you're engaging.” – 41:50



This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 2-Day Live workshops. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of two days, you’ll leave with a clear BI delivery action plan for your BI team.
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3 Knowledge Bombs

  • Being "data-driven" is key to a successful business.
  • It's not about the amount of people, it's about the level and quality of engagement.
  • Find a way to talk things out. Have an outside point of view that's objective to point out ways in which you can improve.

In this episode, you'll learn:

  • [04:07]  - Mike shares his experience in Experian's marketing team and how its data focused.
  • [05:39]  - Mike talks about the importance around story.
  • [13:20] - Shares an interesting hobby with us, and a job with Nickelodeon.
  • [16:10]  - Mike shares the details of his famous Data Talk Show, its purpose, and sharing the story of Experian.
  • [21:08]  - Mike explains what it means to o be "data-driven at Experian.
  • [26:45]  - Mike's AHA moment- "first gut reaction was not correct."
  • [39:00]  - Learn the exact steps and advice Mike gives to someone that's looking to build a data community within their company.
  • Right-click here and save-as to download this episode to your computer.

“Building a (data) community in your company is the key to sustainable data-driven cultures.” – 38:39

Links and Resources mentioned in this episode:

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BI DataStorytelling Accelerator

3-Day Intense Workshop with Mico and team! Jun 9-11, 2020  |  Sept 14-16, 2020

Mico Yuk

Mico Yuk

As the founder and CEO of BI Brainz, Mico has been in the Business Intelligence industry for 8 years. Besides leading a team of some of the most brilliant minds in the industry, she continues to share her passion for Analytics through the BI Brainz Academy, blogs, social media, global keynotes, training and workshops. In her time off, she enjoys being a beach bum and buying red bottom shoes.
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Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


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