In this episode of Analytics on Fire, I talk with one of my mentors and best friends Ismail Maiyegun. Ismail, the CTO and co-founder of Hingeto, a Y-combinator funded and fast-growing Silicon Valley startup, shares how they use business intelligence to scale their high seven-figure annual re-occurring revenue! He also demystifies the hype around artificial intelligence in silicon valley and shares how they focus on what’s important.
“If I know anything about life, you just gotta take that step, and just start." – 12:19
Subscribe
Sponsor
This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of two days, you’ll leave with a clear BI delivery action plan for your BI team.
Join us!
3 Knowledge Bombs
- Ismail on biz smarts - Key partnerships and relationships are key to successfully scaling a business.
- Ismail on Artificial Intelligence - Don't get "caught up" in the hype of trying to keep up with what's "popular" right now, if it's not applicable to your business.
- Ismail on Product Creation - Don't compete on features: "It's more important about how users feel."
In this episode, you'll learn:
- [04:19] - Ismail shares about his unique experience with Y-Combinator and how Silicon Valley incubators work!
- [08:33] - Learn how his start in Fintech affected his startup journey
- [18:52] - Ismail's decision to make a major change.
- [24:43] - Ismail discusses his transition from "giving advice" to building app with millions of downloads.
- [27:21] - The moment that Ismail realized what his future would be.
- Key Quote: "What was extremely valuable from that, was the community that we built." - Ismail Maiyegun
- [35:48] - The importance of key partnerships and pooling of resources.
- [36:38] - Key Quote: "User acquisition is where data starts to be very important." - Ismail Maiyegun
- [40:54] - Find out what happens after launching an app... it's not what you expect!
- [43:48] - Ismail explains how marketing his app jumpstarted their million downloads
- [53:31] - Learn how BI plays a critical role in Hingeto's operations and success
- [56:23] - Key Quote: "We are constantly seeing, where our best efforts should be spent...and how do we get the behavior that we are noticing we like, to happen more." - Ismail Maiyegun
- [1:02:01] - What one piece of advice Ismail would give his younger self.
- Right-click here and save-as to download this episode to your computer.
"What I realized very early, was we need marketing." – 34:58
Links and Resources mentioned in this episode:
- Check out Ismail's start-up Hingeto: Marketplace Platform & Dropship Solution
- Ismail recommends you read:
- App Empire :Make Money, Have a Life, and Let Technology Work for You (by Chad Mureta)
- Rework (by Jason Fried and David Heinemeier Hansson)
Enjoyed the Show?
- Reviews on iTunes are extremely helpful and greatly appreciated! We read each and every one of them!
- Join the conversation by leaving a comment below!
