AoF 26: How Silicon Valley startup Hingeto used BI to scale its 7 figure ARR w/ Ismail Maiyegun

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In this episode of Analytics on Fire, I talk with one of my mentors and best friends Ismail Maiyegun. Ismail, the CTO and co-founder of Hingeto, a Y-combinator funded and fast-growing Silicon Valley startup, shares how they use business intelligence to scale their high seven-figure annual re-occurring revenue! He also demystifies the hype around artificial intelligence in silicon valley and shares how they focus on what’s important.

“If I know anything about life, you just gotta take that step, and just start." – 12:19



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3 Knowledge Bombs

  • Ismail on biz smarts - Key partnerships and relationships are key to successfully scaling a business.
  • Ismail on Artificial Intelligence - Don't get "caught up" in the hype of trying to keep up with what's "popular" right now, if it's not applicable to your business.
  • Ismail on Product Creation - Don't compete on features: "It's more important about how users feel."

In this episode, you'll learn:

  • [04:19]  - Ismail shares about his unique experience with Y-Combinator and how Silicon Valley incubators work!
  • [08:33]  - Learn how his start in Fintech affected his startup journey
  • [18:52]  - Ismail's decision to make a major change.
  • [24:43]  - Ismail discusses his transition from "giving advice" to building app with millions of downloads.
  • [27:21]  - The moment that Ismail realized what his future would be.
  •  Key Quote: "What was extremely valuable from that, was the community that we built." - Ismail Maiyegun
  • [35:48]  - The importance of key partnerships and pooling of resources.
  • [36:38]  - Key Quote: "User acquisition is where data starts to be very important." - Ismail Maiyegun
  • [40:54]  - Find out what happens after launching an app... it's not what you expect!
  • [43:48]  - Ismail explains how marketing his app jumpstarted their million downloads
  • [53:31]  - Learn how BI plays a critical role in Hingeto's operations and success
  • [56:23]  - Key Quote: "We are constantly seeing, where our best efforts should be spent...and how do we get the behavior that we are noticing we like, to happen more." - Ismail Maiyegun
  • [1:02:01]  - What one piece of advice Ismail would give his younger self.
  • Right-click here and save-as to download this episode to your computer.

"What I realized very early, was we need marketing." – 34:58

Links and Resources mentioned in this episode:

  • Ismail recommends you read:

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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