AoF 40: Should Data Visualization Work Be Outsourced? w/ Mustafa Mustafa

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BI tools change by the minute, so have you ever considered outsourcing your data visualization needs in the future? Maybe you should, especially if you don’t have the proper in-house skill sets. Don’t risk your reputation. Remember users can’t unsee a bad data visualization.

Today’s guest who is long-term BI Brainz customer, Mustafa Mustafa, senior director of IT at Ferrara Candy Company, a $3 billion a year in revenue candy company. Mustafa transformed Ferrara Candy Company into a forward-thinking and innovative company by doing what he calls hiring partners, thought leaders, and the best in class. He discusses the pros and cons of outsourcing data visualization projects, by choosing the right partners.

Q: How important is BI Brainz's methodology to delivery? A: "It helps to set expectations and execute them effectively and efficiently.​" - [38:56]

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3 Knowledge Bombs

  • Mustafa on Visualization: Simplify the ability to communicate; visualization enables that simplification
  • Mustafa on using the BIDS Methodology to Deliver: Core mission is to set expectations and execute them effectively and efficiently
  • Mustafa on Tools: Tools provide the capability to execute, and partners provide knowledge and value of those tools.

In this episode, you'll learn:

  • [04:13]  - Key Quote: Users cannot unsee a bad data visualization. - Mico Yuk
  • [11:20]  - Mustafa’s background in learning Mico's BI Framework and dashboard strategies.
  • [12:32]  - Mustafa’s Purpose: Get people the right information at the right time doing the right thing.
  • [20:45]  - Should data visualization be outsourced? Consider customer cases and challenges, such as communication, common sense, and strategy to share information.
  • [24:55]  - Key Quote: For me, it’s essential that we simplify the ability to communicate. Visualization enables that simplification. - Mustafa Mustafa
  • [26:04]  - Data Noise and Analysis Paralysis: What drives Key Performance Indicators (KPIs) and actionable items to experience success?
  • [28:02]  - Mustafa describes differences and drawbacks of choosing partners vs. vendors.
  • [34:33]  - Too many tools? Outsourcing helps pick the right BI tools due to changes. Tools provide capability to execute, and partners provide knowledge and value of those tools.
  • [38:56]  - How important is BI Brainz's methodology to delivery? It helps to set expectations and execute them effectively and efficiently.
  • [43:19]  - Prioritizing Priorities: Manage, allocate, negotiate, collaborate, and deliver.
  • Right-click here and save-as to download this episode to your computer.

Q: Should data visualization be outsourced? A: "Consider customer cases and challenges, such as communication, common sense, and strategy to share information.​" [20:45]

Links and Resources mentioned in this episode:

  • Connect to Mustafa Mustafa via LinkedIn
  • Mustafa discusses using SAP & Tableau for different needs.

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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