AoF 43: The Guerrilla Approach to your BI Strategy w/ Ankush D’Souza

Ankush_D'Souza_Podcast Artwork (2020)
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

I still can’t believe what transpired at the recent BI Data Storytelling (BIDS) Accelerator Workshop—simply because we made an exception of letting in a VIP after enrollment had closed. Why? The VIP desperately expressed his need to learn and implement our BI methodology/framework. He was determined to get it done, and the results he shares are amazing.

Today’s guest, Ankush D’Souza, Director of BI at Estée Lauder Companies, is going to show you how to deliver your BI Strategy ‘Guerrilla’ style. Ankush describes the four pillars he uses to create a successful BI Strategy, why not having a budget can be a benefit and tactics and tools to focus on.

“I quickly realized that I had to come up with a [BI] strategy and a roadmap, and also figure out what is the most optimal way to success.” [22:15]



The next BI Data Storytelling Mastery Accelerator 3-Day Live workshop will be held on June 9-11, 2020, in Portland, Oregon and September 14-16, 2020, in Atlanta, GA. Join us to learn how to deliver consistent, high-engaging analytics users love. At the end of three days, you’ll leave with a clear BI delivery action plan. Register today!

3 Knowledge Bombs

  • Ankush on BI Strategy: Focus on four pillars—reporting and dashboards, data governance, advanced analytics, and user adoption.
  • Ankush on Budgets: Not having a budget can be a benefit, not an impediment.
  • Ankush on Steps to Success: Say you will do it, do it, and tell them you did it.

In this episode, you'll learn:

  • [08:56]  - New Decade, New Year: Time to think about fiscal end-of-year budgets and your BI Strategy.
  • [25:37]  - Clarification: Mico and Anshuk describe differences between BIDF and BIDS.
  • [28:25]  - Guerrilla-style BI Strategy: Anshuk is a big believer in sharing knowledge.
  • [28:28]  - Estée Lauder—Where we are, and where we’re headed:
  • Give BI project a name: Q360 because quality is top priority.
  • No budget today, no problem. Find a quick win to show value.
  • Focus on Four Pillars: Reporting and dashboards, data governance, advanced analytics, and user adoption.
  • [33:25]  - Key Quote: It was all about storytelling...about the art of the possible. - Ankush D’Souza
  • [42:07]  - Key Quote: I think that’s the biggest thing, is the marketing. - Ankush D’Souza
  • [42:22]  - Follow three steps for success: Say you will do it, do it, and tell them you did it.
  • [46:30]  - Data Storytelling Sections: Goals, KPIs, trends, and actions.
  • [50:00]  - Knowledge Transfer: If you have to train people, it’s not scalable.
  • [53:30]  - Top 3 Recommendations:
  • Deliver what you promised and focus on quality
  • Create customer/consumer obsession to drive actions.
  • Agility: Speed is a requirement, not an option.

“Deliver what you promised, and make sure it’s a quality product.” [53:34]

Links and Resources mentioned in this episode:

  • Connect to Ankush D'Souza via LinkedIn
  • Check out Nancy Duarte's top resources!
  • Ankush recommends reading Data Fluency by Zach and Chris Gemignani
  • REMINDER: Register today for upcoming BIDS workshop (Use code: AoF2020 for $100 off early bird price)

Enjoyed the Show?

  • Reviews on iTunes are extremely helpful and greatly appreciated! We read each and every one of them!
  • Join the conversation by leaving a comment below!

BI Data Storytelling Online Live Accelerator​

3-Day 100% Virtual Workshops with Mico & team! Oct 20-22, 2020 | Feb 16-18, 2021 

Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


Ask us a question, or lets arrange a time to talk!

  • We respect your privacy. We will never share your information.
Share on linkedin
Share on facebook
Share on twitter
Share on email


The BI Dashboard Formula Course will re-open for you to join soon! Get on the waiting list and secure your spot to be notified about the next opening

  • We respect your privacy and will never share your information.