AoF 44: Why are Data communities Important? w/ Allen Hillery

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You know me — I love community! Being a part of the BI community has changed my life and it can change yours too for the better if you choose the right community and understand how to use it to your advantage. Listen and learn.

Today’s guest is Allen Hillery, editor of Nightingale, a data visualization society journal. Allen describes why community is important and what you can do to give and take within the community. Recently, he interviewed me and wrote a very popular article on Medium titled, “Mico Yuk on the Importance of Community and the Paradigm Shift in Business Intelligence.”

"Data is no longer a secret society—it takes communication and collaboration.​" [37:43]



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3 Knowledge Bombs

  • Allen on Community: Data is no longer a secret society—it takes communication and collaboration.
  • Allen on Self-Discovery: What matters most to you? Priorities can change.
  • Allen on Data Literacy: Data is everywhere. Understand customer behavior through data.

In this episode, you'll learn:

  • [09:25]  - Allen’s Background: Writer, editor, and adjunct professor at Columbia University passionate about storytelling with data.
  • [10:40]  - Data Communities: First, there were not enough, now there’s too many to choose from.
  • [11:03]  - Priorities to Put in Place: Passing of family members led to self-discovery and fulfillment through data storytelling journey.
  • [13:25]  - Allen's Verizon Role: Understand the voice of the customer and segment customers into value proposition (VP) via communication, marketing campaigns, and product offerings.
  • [14:52]  - Evolution of Career: Moved from back-end database to analytics role to understand customer behavior.
  • [15:15]  - Business Landscape: Decided to not be Dilbert by wanting to walk-the-walk and talk-the-talk to bridge the gap between data and marketing teams.
  • [23:15]  -How to be a Community Rock Star and Mentor: Do what you love and love what you do.
  • [25:50]  - Mico: Why do analytics people need to know storytelling with data? Allen: Because non-techie people won’t understand what you’re trying to explain.
  • [27:34]  - Data Literacy: Data is everywhere, but some data points may not exist. Know your audience to tell an appealing and engaging story by sharing and offering available data.
  • [45:00]  - Data Communities: Why is it important to become involved? Find your passion, invest your energy, increase diversity, and thrive due to strength in numbers
  • Right-click here and save-as to download this episode to your computer.

“Visualization: Numbers alone are not memorable...a good visual has more retention.” [43:05]

Links and Resources mentioned in this episode:

  • REMINDER: Register today for upcoming BIDS workshop (Use code: AoF2020 for $100 off early bird price)

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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