AoF 20: The Difference Between a BI Manager and a BI Leader with Heather Sinkwitz of Mobile Mini

Heather SinkwitzTemplate_Podcast Artwork (2019)
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

In our newest episode of Analytics on Fire, I talk with Heather Sinkwitz. She is the BI Manager at Mobile Mini Solutions, a mobile storage facility management company based in Phoenix, Az. We talk extensively about the difference between a BI Manager and a BI leader. She shares her journey and how she inspires team and organization through team dynamics and data.

“As a (business intelligence) leader, you can step back a bit more and use emotional intelligence and empathize with the team you're working with.” (20:40)



BI Data Storytelling Mastery Accelerator – This season of AOF is sponsored by our BIDS live 2-Day workshops. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of two days, you’ll leave with a clear BI delivery action plan for your BI team. Join us!

3 Knowledge Bombs

  • Sometimes you have to sit down as a team and figure out what's working, what's not working, and what needs to be changed.
  • Be aware of your team's strengths to fully maximize the product you're trying to create and implement.
  • If you want to move from being a manager to more of a leader, put people first.​

In this episode, you'll learn:

  • [04:05]  - Heather starts off by sharing some interesting things about herself.
  • [07:18]  - Heather shares about Mobile Mini and her role with the company as the leader of the Business Analytics team.
  • [08:01] - She talks about the various tools they use in the company.
  • [09:54]  - Heather shares about a time when something went terribly wrong and how she worked through.
  • [13:08]  - She shares what happens next.
  • [14:39]  - Heather shares the process of how her team worked through their issues.
  • [17:00]  - She shares about how she worked with the Executive team and the challenges related to sharing about her team's missed delivery.
  • [18:31]  - Heather shares some incredible insight about communication with the executive team, team dynamics, and responding to issues quickly. The difference between a manager and a leader.
  • [23:52]  - She shares an amazing idea about a marketing campaign that helped people see their live analytics.
  • [26:47]  - Mobile Mini's team building activities and the core benefits.
  • [31:24]  - Heather shares her AHA moment.
  • [32:54]  - Some advice to help create vulnerability on your team.
  • [34:40]  - The advice Heather would give herself when she first started in BI.
  • [37:30]  - Advice for Managers that want to move to more of a leader role, and advice to team members of inadequate management.
  • [41:16]  - Heather shares some resources and inspirations.
  • Right-click here and save-as to download this episode to your computer.

"At the beginning of my career, I didn't understand the value of failure. When you fail, you can self-assess, learn from it, and move on." (34:48)

Links and Resources mentioned in this episode:

Enjoyed the Show?

  • Reviews on iTunes are extremely helpful and greatly appreciated! We read each and every one of them!
  • Join the conversation by leaving a comment below!

BI DataStorytelling Accelerator

3-Day Intense Workshop with Mico and team! Jun 9-11, 2020  |  Sept 14-16, 2020

Mico Yuk

Mico Yuk

As the founder and CEO of BI Brainz, Mico has been in the Business Intelligence industry for 8 years. Besides leading a team of some of the most brilliant minds in the industry, she continues to share her passion for Analytics through the BI Brainz Academy, blogs, social media, global keynotes, training and workshops. In her time off, she enjoys being a beach bum and buying red bottom shoes.
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Real customers. Real stories. Real success.

Analytics on Fire is your BI masterclass. By learning from people like you, who have done extraordinary things, you will leave excited, inspired and with a plan. You’ll learn about business intelligence, analytics, design, data visualization, data storytelling, artificial intelligence, and much more. Tune in for the latest stories!


Ask us a question, or lets arrange a time to talk!

  • We respect your privacy. We will never share your information.
Share on linkedin
Share on facebook
Share on twitter
Share on email

Our next BI Data Storytelling Live Workshop is Sept 14-16, 2020!


The BI Dashboard Formula Course will re-open for you to join soon! Get on the waiting list and secure your spot to be notified about the next opening

  • We respect your privacy and will never share your information.