AoF 20: The Difference Between a BI Manager and a BI Leader with Heather Sinkwitz of Mobile Mini

Heather SinkwitzTemplate_Podcast Artwork (2019)
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In our newest episode of Analytics on Fire, I talk with Heather Sinkwitz. She is the BI Manager at Mobile Mini Solutions, a mobile storage facility management company based in Phoenix, Az. We talk extensively about the difference between a BI Manager and a BI leader. She shares her journey and how she inspires team and organization through team dynamics and data.

“As a (business intelligence) leader, you can step back a bit more and use emotional intelligence and empathize with the team you're working with.” (20:40)



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3 Knowledge Bombs

  • Sometimes you have to sit down as a team and figure out what's working, what's not working, and what needs to be changed.
  • Be aware of your team's strengths to fully maximize the product you're trying to create and implement.
  • If you want to move from being a manager to more of a leader, put people first.​

In this episode, you'll learn:

  • [04:05]  - Heather starts off by sharing some interesting things about herself.
  • [07:18]  - Heather shares about Mobile Mini and her role with the company as the leader of the Business Analytics team.
  • [08:01] - She talks about the various tools they use in the company.
  • [09:54]  - Heather shares about a time when something went terribly wrong and how she worked through.
  • [13:08]  - She shares what happens next.
  • [14:39]  - Heather shares the process of how her team worked through their issues.
  • [17:00]  - She shares about how she worked with the Executive team and the challenges related to sharing about her team's missed delivery.
  • [18:31]  - Heather shares some incredible insight about communication with the executive team, team dynamics, and responding to issues quickly. The difference between a manager and a leader.
  • [23:52]  - She shares an amazing idea about a marketing campaign that helped people see their live analytics.
  • [26:47]  - Mobile Mini's team building activities and the core benefits.
  • [31:24]  - Heather shares her AHA moment.
  • [32:54]  - Some advice to help create vulnerability on your team.
  • [34:40]  - The advice Heather would give herself when she first started in BI.
  • [37:30]  - Advice for Managers that want to move to more of a leader role, and advice to team members of inadequate management.
  • [41:16]  - Heather shares some resources and inspirations.
  • Right-click here and save-as to download this episode to your computer.

"At the beginning of my career, I didn't understand the value of failure. When you fail, you can self-assess, learn from it, and move on." (34:48)

Links and Resources mentioned in this episode:

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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