AoF 35: Why you should Create an Analytics Strategy Playbook w/ Ryan Goodman

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Today’s guest is no stranger to most of you. Ryan Goodman is a BI rock star and my former AoF co-host. Currently, he’s the Head of Analytics at a super cool startup turned ongoing profitable and growing financial services company.

Ryan’s going to teach us how to create an analytics playbook using the BI Dashboard Formula (BIDF) methodology. An analytics strategy playbook encapsulates and executes all the elements of people, technology, and process. Stay tuned to get Ryan’s playbook template!

"Play to your strengths, know your weaknesses, and put people around you who complement your weaknesses.” [12:10]

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3 Knowledge Bombs

  • Ryan on Anecdotes vs. Personas - "Plan strategies, stories, and reactions of ideal person."
  • Ryan on Measurements - "Difference between a playbook and strategy involves current state and maturity level.”
  • Ryan on Data Driven - "Allow data to make a decision; don’t only trust your gut instinct."

In this episode, you'll learn:

  • [06:40]  - BI Whisperer: Bridging the gap between technology and business analysts.
  • [08:20]  - Disconnecting from being a business owner back into driving customer analytics.
  • [09:16]  - Key Quote: Everyone is data driven...what that means, and what it should mean. - Ryan Goodman
  • [09:40]  - Ryan leaving AoF felt like a divorce, but he’ll always be a part of BI Brainz family!
  • [12:43]  - What is an analytics strategy playbook? Existing strategies, plans, stories, and more used to organize a strategy, plan execution, and measure performance.
  • [14:54]  - How do you know if you need a playbook? Vendors and consultants use internal playbooks of repeatable processes for large-scale implementations.
  • [16:40]  - Analytics Strategy Playbook: Who is doing the work, what are they doing, and what are the tools, techniques, and processes that need to be in place and measured?
  • [17:45]  - Where’s the meat? How and where to start a playbook: People, process, and technology to govern, steer, and retain knowledge.
  • [19:37]  - Anecdotes vs. Personas: Planning strategies, stories, and reactions of ideal person.
  • [22:20]  - 5 Pillars of Analytics Strategy Playbook:
  • Who sets purpose and goals?
  • What’s the current state via summary/review of objectives for analytics needs?
  • What’s the envisioned formula for influence (i.e. education to raise awareness)?
  • How is information categorized and organized?
  • How to govern and manage technology and process?
  • [27:22]  - Difference between a playbook and strategy involves two measurements: What’s the current state and maturity level of existence?
  • [32:13]  - BIDF Storyboarding: Implement, socialize, and prioritize analytics initiatives.
  • [36:32]  - Data Confidence Score and Governance of Garbage: Are we realistically data-driven or making a decision based on our gut feeling?
  • [41:43]  - Constant Change and Momentum: When something doesn’t go as planned, don’t be fearful, but accept failures and learn from them.
  • Right-click here and save-as to download this episode to your computer.

“An (Analytics) playbook is simply a step-by-step organized collection of tactics, strategies, and processes...where you’re able to measure the progress.” - @RyanGoodman [13:36]

Links and Resources mentioned in this episode:

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BIDS Live Workshop

3-Day Intense Workshop with Mico and team! Sept 17-19, 2019 | Atlanta, GA

Mico Yuk

Mico Yuk

As the founder and CEO of BI Brainz, Mico has been in the Business Intelligence industry for 8 years. Besides leading a team of some of the most brilliant minds in the industry, she continues to share her passion for Analytics through the BI Brainz Academy, blogs, social media, global keynotes, training and workshops. In her time off, she enjoys being a beach bum and buying red bottom shoes.
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