AoF 55: How to Build a Business Centric Data Use Case Framework w/ Lillian Pierson

Lillian Pierson_Podcast Artwork (2020)
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Today’s episode features my awesome co-host Lillian Pierson, who recorded a class that she delivered to her data strategy club for the podcast. Many of you are working on your own data strategy right now, and in this episode, you’ll learn more about how to build a business-centric data use framework to support it.

In this episode, you’ll hear Lillian discuss what a data strategy is and who should own it. Lillian also focuses on how you can get a quick win in the beginning, why a framework is important, and how you can use it to help your data strategy become a huge success! So many knowledge bombs and of course a free give away. Enjoy this short, but knowledge bomb filled data masterclass!

“We all know that a lot of companies are not able to produce any ROI for their data initiatives, and as a data professional, that’s kind of sad and scary.” [08:03]



Our episode today is sponsored by Data-Mania! In record time, Winning With Data will lead you to identify the #1 data use case that’s the absolute quickest win for your organization – so you can get on with the process of building and executing your winning data strategy today.

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3 Knowledge Bombs

  • Lillian on the importance of business use cases - We need a business - centric framework for big data use cases because as business leaders, it is absolutely imperative that you deliver a solid ROI for each of the business units that you manage.
  • Lillian on loyalty analytics - I would categorize loyalty analytics and management use case as a sales objective, not an optimization objective.
  • Lillian on who should own it - Data strategy really is a high-level function, so I would want to keep it really clear.

In this episode, you'll learn:

  • [01:01]  - Lessons Learned: How to build a business-centric data use framework
  • [01:35]  - User Expectations: What a data strategy is and who should own it (Hint: It’s not who you think)
  • [02:10]  - User Expectations: Why a data use case framework is important and how you can use it
  • [05:04]  - Lillian’s qualifications: Working with well known brands on their data strategy led her to creating the framework
  • [07:51]  - Key Quote: It’s extremely important that organizations start incorporating a solid data strategy upon which to manage their data operations. –Lillian Pierson
  • [09:29]  - Lillian’s background in data
  • [13:15]  - Key Quote: The clear and direct solution to this problem is to put in place a well-defined data strategy. –Lillian Pierson
  • [14:10]  - How to find the quick win use cases
  • [14:43]  - How having a business-centric framework helps you keep your eyes on the prize!
  • [16:06]  - Why you should create an index of your big data use cases – 10-15 use cases
  • [17:50]  - Why you should consult with your implementation people
  • [18:38]  - How each use case functions
  • [19:30]  - The overlap between use cases
  • [20:50]  - The importance of Loyalty analytics
  • [22:24]  - How to choose the next step forward!
  • Right-click here and save-as to download this episode to your computer.

“Unfortunately, most data projects – most means more than 50% -- aren’t actually delivering a return on investment at all.” [12:48]

Links and Resources mentioned in this episode:

  • Take a look at Lillian’s other amazing AoF episodes!
  • Lillian’s Favorite Tools

Enjoyed the Show?

  • Reviews on iTunes are extremely helpful and greatly appreciated! We read each and every one of them!
  • Join the conversation by leaving a comment below!

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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