AoF 57: What to Never Say to your User! /w Mico Yuk

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Sometimes what you say matters more than what you actually do – or, what you say can affect what you do and what your users expect from you. In today’s episode, I discuss the top things that you should never say to a user. Listen in to learn what you should absolutely avoid saying and more importantly, what you can say instead.

“If you do not want to be in the hospitality business, please get out of BI data analytics” [04:06]


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3 Knowledge Bombs

  • Mico on Communication - The most important thing is clarity. You want people to understand you, and if you use big words, no one will.
  • Mico on Data - Data is more important than money. Data is literally the new oil.
  • Mico on pushing BI Tools - You are over ‘edumacating’ your users. Stop. Stop now, don’t do it.

Re: Analytics Teams “If you tell them you can’t, they’re just going to find someone who can.” [18:08]

In this episode, you'll learn:

  • [01:08]  - Transformational Stories and Lessons Learned: What not to say to a user
  • [01:27]  - User Expectations: The top 7 things to never tell a user
  • [03:17]  - Why you should never say “no”
  • [04:28]  - Key Quote: When you tell someone no, you are not just displaying ignorance, you are displaying a lack of curiosity. –Mico Yuk
  • [04:43]  - What to say instead of saying no
  • [06:11]  - Why you shouldn’t say “I don’t know.”
  • [10:28]  - What to say instead of “you’re wrong” or “it’s wrong”.
  • [11:50]  - Key Quote: When you are telling someone they’re wrong, it needs to be gray. –Mico Yuk
  • [12:32]  - Why you shouldn’t use big words to sound smarter
  • [15:52]  - Key Quote: Your best bet is to always make sure that you’re designing and talking for the lowest denominator. –Mico Yuk
  • [20:14]  - Key quote: No one is interested in your tools. – Mico Yuk
  • [17:28]  - Why you should never tell a user what you can’t do
  • [19:59]  - Why you shouldn’t use tool names
  • [20:14]  - Key quote: No one is interested in your tool or tools. –Mico Yuk
  • Right-click here and save-as to download this episode to your computer.

“People respect you, when you tell them you’re not sure but you’ll find out.” [07:19]

Links and Resources mentioned in this episode:

  • Take a peek at my other 'knowledge bomb' filled Podcasts:
  • Check my fav BI tool atm:
  • Check out my all time fav books:

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Mico Yuk

Mico Yuk

As the Co-founder and CEO of BI Brainz, I've been in the Business Intelligence/Analytics industry since 2009. Trained 10K+ using our methodologies and frameworks! I love our amazing team and community! I share my passion for data to 20,000+ followers via the Analytics on Fire Podcast, our BI Brainz academy, blog, social media, global keynotes, training, and workshops. Our model is simple. We take what is successful for our customers and teach it! I'm a bonafide beach bum on days off!
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